KELLOGG’S MULTICULTURAL BACK TO SCHOOL

TEXT-TO-ENTER SWEEPSTAKES

 

OFFICIAL RULES

 

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

 

1.      PROMOTION DESCRIPTION.  The Kellogg’s Multicultural Back to School Text-to-Enter Sweepstakes (the “Sweepstakes”) is a Text Entry and Mail-in Entry Sweepstakes that begins on 7/15/19 at 12:00:00 AM Eastern Time (“ET”) and ends on 9/30/19 at 11:59:59 PM (ET) (the “Promotion Period”).  Look on the Point-of-Sale (“POS”) advertising material at participating retail stores for the Short Code and keyword for each Participating Retailer (see rule #3a for “Participating Retailers”); and then follow the instructions provided to enter the Sweepstakes via text – as more fully described below in rule #3a.  To enter for free via mail-in, see the mail-in method of entry details on promotional materials at the Participating Retailers’ stores noted above or see below in rule #3b for further details.

 

2.      ELIGIBILITY: Open to legal residents of the states of Arizona, Arkansas, California, Connecticut, Georgia, Illinois, Iowa, Louisiana, Massachusetts, Minnesota, Missouri, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Dakota and Texas who are eighteen (18) years of age or older at the time of entry and live within a fifty (50) mile radius of the Participating Retailer associated with their entry.  NOTE: Entrants must be a legal resident of the state that their entry is associated with for the specific retailer (see rule #3a for retailer states) or their entry will be considered void.  Employees of Kellogg Company, Participating Retailers, their respective parent companies, affiliates, subsidiaries, partners, advertising, promotion and other agencies (collectively, “Promotion Entities”) and their immediate family members and/or those living in the same household of each are not eligible to participate.  All federal, state and local laws and regulations apply.

 

3.      HOW TO ENTER.  There are two (2) ways to enter the Sweepstakes:

 

a)     TEXT ENTRY: During the Promotion Period, from your wireless phone, text the respective keyword to the short code for the respective Participating Retailer:

 

Participating Retailers

Retailer State(s)

Key Word

Short Code

# of Prizes

SuperValu – Cub Foods

IL, MN

BOOKS9

86677

1

Coborn’s / Cashwise

MN, SD

BOOKS12

86677

1

SuperValu – Shop N Save (St. Louis)

MO

BOOKS15

86677

1

Dierbergs

IL, MO

BOOKS18

86677

1

Niemanns (County Market)

IA, IL, MO

BOOKS21

86677

1

Northgate

CA

BOOKS27

86677

3

Superior

CA

BOOKS30

86677

3

Vallarta

CA

BOOKS33

86677

2

El Super

CA

BOOKS36

86677

3

Smart and Final

CA

BOOKS39

86677

1

Super King Markets

CA

BOOKS42

86677

1

Bashas’

AZ

BOOKS54

86677

1

Food City

AZ

BOOKS57

86677

1

Fiesta

TX

BOOKS63

86677

1

Food Town

TX

BOOKS66

86677

1

Foodarama / Cox’s

TX

BOOKS69

86677

1

BCS (Brookshire)

AR, LA, TX

BOOKS72

86677

1

Vista (El Paso)

TX

BOOKS75

86677

1

Lowe’s (El Paso) & Food King

TX

BOOKS78

86677

1

ASG

CT, NC, NJ, NY, PA

BOOKS96

86677

1

American Food Basket

CT, GA, MA, NY, RI

BOOKS99

86677

1

Key Food

CT, FL, MA, NJ, NY, PA

BOOKS102

86677

1

Krasdale

CT, FL, MA, NJ, NY, PA

BOOKS105

86677

1

 

After sending your text message entry, you may receive one (1) text message in response to your text entry confirming your entry and legal disclaimers from Kellogg Company (“Sponsor”).  You may opt-out of receiving the promotional text messages from Sponsor at any time by sending a reply text message with the word “STOP”.  Ttthe text messaging method of entry is designed to work with most of the U.S. major wireless carriers in the United States, but Sponsor makes no guarantee that any particular wireless service provider will participate, and the mobile phone that is used must be capable of sending and receiving text messages.  Check with your carrier for details.  Entrants should check their phone’s features to see if they have that capability.  Wireless service providers may charge entrants for each text message, including any error message that is sent and received in connection with the Sweepstakes, based on the applicable wireless service pricing plan.  Message and data rates apply.  Entrants should consult their wireless service provider’s pricing plan for details.  Entry by sending a text message will not improve your chance of winning.  By texting an entry, the entrant grants permission to the Sponsor to notify them via a return text message and must agree to accept all applicable charges associated therewith.  You are responsible for all applicable fees and taxes associated with placing a text entry.  Sponsor in its sole discretion may add or delete a cellular carrier at any time, without notice.  Proof of text messaging the Short Code is not considered proof of delivery to or receipt by Sponsor of such Sweepstakes entry.  Text entries must be completed by 9/30/19 at 11:59:59 PM (ET).

 

b) MAIL-IN ENTRY: You may also enter during the Promotion Period by hand-writing, on a plain 3”x 5” piece of paper, your name, address, age, daytime/evening phone numbers and name of your Participating Retailer.  You must include the name of your Participating Retailer with your entry or your entry will be considered void.  Mail your entry in an envelope with sufficient postage affixed to: Kellogg’s Multicultural Back to School Text-to-Enter Sweepstakes, Attn: Entry, P.O. Box 7715, Kalamazoo, MI  49003-7715.  Mail-in entries must be postmarked by 9/30/18 and received by 10/7/19.

 

No automated entry devices, bots and/or other programs and/or software are permitted for entry.  No mechanically reproduced, altered, forged, or facsimile entries will be accepted.  All entries become the sole property of Sponsor and will not be returned.  Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic.  Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes.  Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries.  Only fully completed entries are eligible.

 

If due to programming, production or other errors, more prizes are awarded and/or claimed than intended, the intended number of Sweepstakes prizes will be awarded in a random drawing from all those submitting purportedly valid claims.  No more than the number of prizes set forth in these Official Rules will be awarded.  Use of any automated system to participate is prohibited and will result in disqualification.  All potential winning entries are subject to verification by Sponsor, whose decisions are final and binding.   A participant is not a winner of any prize, even if the website and/or a confirmation text message/email should so indicate, unless and until said participant’s eligibility has been verified and said participant has been notified that verification is complete.  Sponsor will not accept Screen Shots or other evidence of winning in lieu of its validation process.  Any entry that occurs after the system has failed for any reason is deemed a defective entry and is void and will not be honored.

 

Limit one (1) entry per person per Day, regardless of method of entry.  All entries in excess of this limit will be deemed void.  For purposes of this Sweepstakes, a “Day” is defined at a 24-hour period beginning at 12:00:00 AM (ET) and ending at 11:59:59 PM (ET).  Sponsor is not responsible for any change of mailing address and/or telephone number of participants.  In the event of a dispute over the identity of a text entrant in the Sweepstakes, entry will be deemed completed by the authorized account holder of the mobile telephone number provided at the time of participation.  “Authorized account holder” is defined as the natural person who is assigned to a mobile telephone number by an Internet access provided, online service provider, wireless carrier, or other organization (e.g. business, educational institution, etc.) that is responsible for assigning the mobile telephone number.  The potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the mobile telephone account associated with the winning entry.  If a dispute cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.  Please allow up to eight (8) weeks from time of prize claim until confirmation of prize winner.

 

4.      RANDOM DRAWING: Winners (see rule #3a for prize distribution) will be selected in a random drawing to be conducted on or about 10/8/19 among all eligible entries received from all methods combined for each Participating Retailer by Sponsor or its designee.  The decisions of the Sponsor are final and binding.

 

5.      WINNER NOTIFICATION: Potential prize winners will be notified by email, phone and/or mail, using contact information provided or collected at the time of entry.  Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason.  If, despite reasonable efforts, a potential winner does not respond within seventy-two (72) hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected.  Sponsor, in its sole discretion, will attempt to contact up to two (2) potential winners of a prize in accordance with the above procedure, after which the prize in question may go unawarded if it remains unclaimed.  If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the prize for any reason prior to award, such prize will be forfeited and an alternate prize winner may be selected.

6.      PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: Thirty (30) Grand Prizes (see rule #3a for prize distribution) – For twenty-nine (29) Grand Prizes - each winner will receive a $500 Bank-issued, pre-loaded Gift Card and $1,500 (in the form of Books published by Penguin Random House) will be donated to a local elementary or middle school of the winner’s choice (school must be within fifty (50) mile radius of retail store associated with winner’s entry); and for one (1) Grand Prize for the BCS (Brookshire) retail chain – the winner will receive a $500 Retailer Gift Card and $1,500 (in the form of Books published by Penguin Random House) will be donated to a local elementary or middle school of the winner’s choice (school must be within fifty (50) mile radius of the BCS (Brookshire) store associated with winner’s entry).  School recipient of prize must be a primary or secondary education school and must be exempt from taxes under the Internal Revenue Code of 1986, as amended.  Gift cards are subject to the terms and conditions associated with their use.  Odds of winning depend on total number of eligible entries received from all methods combined for each Participating Retailer.  Unclaimed prizes will not be awarded.  All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners.  Limit one (1) prize per person for the Promotion Period., regardless of the number of entries submitted for Participating Retailers.  Only the number of prizes stated in these Official Rules is available to be won in the Sweepstakes. 

 

7.      GENERAL: Potential prize winners will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within fourteen (14) days after first notification attempt.  If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected in accordance with these Official Rules.  No correspondence will be acknowledged.  No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value.  By entering Sweepstakes, entrants agree to release and hold harmless, Kellogg Company, Participating Retailers and their respective related companies, parents, subsidiaries, limited liability companies, prize suppliers and all other companies associated with the development and execution of this Sweepstakes (including fulfillment of the prizes), affiliates, directors, officers, employees, assigns and their respective agents and agencies (“Released Parties”) from and against any claim or cause of action arising out of participation or attempt to participate in the Sweepstakes or receipt or use of any prize.  Entrants and winners (i.e. entrants that accept a prize) release and agree to indemnify and hold the Released Parties harmless against any and all claims and liability out of acceptance, possession, use or misuses of prize, or participation in this Sweepstakes.  Released Parties will have no liability whatsoever for any injuries, losses or damages of any kind resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes or any prize-related activities.  Acceptance of a prize shall be construed as and signify the winner's agreement and consent that Sponsor and the applicable Participating Retailer may use the winner's name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, unless prohibited by law.  By participating in this Sweepstakes, entrants agree to be bound by the Official Rules and the decisions of the Sponsor, which are final and binding in all respects.  Sponsor is not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

 

ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THIS SWEEPSTAKES.  AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.

 

8.      LIMITATIONS AND RELEASES: Any attempted form of entry into the Sweepstakes, other than the entry methods stated, is prohibited.  Promotion Entities, their respective affiliates, partners and promotion and advertising agencies are not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware, software, electronic, network, telephone or other communications malfunctions, errors or failures of any kind, errors in transmission, lost or unavailable network connections, telephone connections, wireless phone connections, website, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture or entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed transmissions which may limit or restrict an participant’s ability to enter the Sweepstakes, including any injury or damage to participant’s or any other person’s phone, or other matter relating to or resulting from participating in this Sweepstakes or downloading any materials in the Sweepstakes.  If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes; and award the prizes from among all eligible non-suspect entries received from all methods combined up to the action taken by the Sponsor provided a sufficient number of eligible entries have been received.  Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law.

 

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS SWEEPSTAKES, INCLUDING ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND EITHER EXPRESS OR IMPLIED INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.  SOME JURISIDICATIONS MAY NOT ALLOW THE LIMITATIONS OF EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUNETIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY.  CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

 

9.      PRIVACY: For information about how Kellogg Company uses your personal information, please see its privacy statements, located at https://www.kelloggcompany.com/en_US/privacy-policy.html.

 

10. WINNER’S LIST: For names of winners, send a self-addressed, stamped envelope by 12/31/19 to: Kellogg’s Multicultural Back to School Text-to-Enter Sweepstakes, Attn: Winner’s List, P.O. Box 7999, Kalamazoo, MI  49003-7999.  Winner’s list to be available after 10/31/19.

 

11. SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016

 

®, ™, © 2019 Kellogg NA Co.